The latest H&M menswear campaign wants buyers to also embrace vintage.Whether in rap songs or on celebrities, Gucci is present and everyone knows the name. In addition to running her own fashion and beauty brands, the superstar has modeled for designers ranging from Balenciaga to Balmain. Of course, the “King of Staten Island” actor’s girlfriend, Kim Kardashian, is a certified style muse herself.
This isn’t Davidson’s first foray into fashion he recently worked with Calvin Klein, and posed for a 2020 Alexander Wang campaign after making his runway debut for the designer in 2019. “He is so relatable, inspiring guys around the world to create the moment with their look themselves.” Pete Davidson shows off a sharp suit in the H&M ads. “Pete encapsulates everything H&M loves about the new menswear mood, with his self-confidence and play with personal style,” said Henrik Nordvall, H&M’s global business unit director for menswear.
Pete Davidson is H&M’s latest campaign star. The campaign urges men to buy vintage, enjoy what’s already in their own closets (fittingly, Davidson recently underwent a major wardrobe makeover) and, of course, add in “pieces that matter” from H&M’s menswear range. “The clothes are comfortable and feel great to wear which is what I love about H&M.” We had a lot of fun creating the photos and content,” the “Saturday Night Live” star, who famously does not have a social media page of his own, shared in a statement. “Collaborating on this campaign was a great experience. Pete Davidson is the face of H&M’s new menswear campaign, which “captures the fresh energy in men’s fashion, such as freedom of expression and self-confidence in personal style every single mo”captures the fresh energy in men’s fashionment,” according to a press release. Say goodbye to “big d–k energy,” because it’s all about “big fresh energy” these days.
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